William C. Durant

American automotive businessman (1861–1947)

William Crapo Durant (December 8, 1861 – March 18, 1947) was an American businessman. A leading pioneer of the United States automobile industry, he was the founder of General Motors and a co-founder of Chevrolet. He created a system in which a company held multiple brands – each seemingly independent, with different automobile lines – bound under a unified corporate holding company.

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