Old media

Mass media institutions before the Digital Age

Old media, also called traditional media or legacy media, are the mass media institutions that dominated prior to the internet, particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television. Old media institutions are centralized and communicate with one-way technologies to a generally anonymous mass audience. Old media are often contrasted with new media, which are typically computer- or smartphone-based, and are to some extent interactive and comparatively decentralized.

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