J. Bruce Ismay

English businessman (1862–1937)

Joseph Bruce Ismay (12 December 1862 – 17 October 1937) was an English businessman and shipowner who was the chairman and managing director of the White Star Line, and President of the International Mercantile Marine Company until his retirement in 1913. Ismay took over the White Star Line after the death of his father Thomas Ismay in 1900. In 1904, he became one of the founders of the International Mercantile Marine Company, a maritime trust financed by J. P. Morgan.

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