Gunpei Yokoi

Japanese video game designer (1941–1997)

Gunpei Yokoi (Japanese: 横井 軍平, Hepburn: Yokoi Gunpei; 10 September 1941 – 4 October 1997), sometimes transliterated as Gumpei Yokoi, was a Japanese toy maker and video game designer. As a long-time Nintendo employee, he was best known as the original designer of several notable Nintendo products, including the Ultra Hand toy, the Game & Watch and Game Boy handheld game systems, as well as the producer of a few critically acclaimed franchises such as Donkey Kong, Metroid, and Kid Icarus. The modern Nintendo philosophy called the "Blue Ocean Theory," or focusing on interactive gameplay with black-and-white graphics over cutting-edge technology was espoused by Yokoi and still applied today.

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