Celebrity branding

Form of advertising campaign or marketing strategy

Celebrity branding, also called celebrity endorsement, is a marketing approach where a well-known person is used to promote a product, service, or cause. The idea is that the positive image of the celebrity transfers to the brand, which can increase public attention and trust. This type of marketing appears in areas such as sports, fashion, entertainment, and technology.

From Wikipedia, under CC BY-SA. More on occurri.