Breakfast television

Type of morning television show

Breakfast television (Europe and Australia) or morning show (Canada and the United States) is a type of news or infotainment television programme that broadcasts live in the morning (typically scheduled between 5:00 and 10:00 a.m., or if it is a local programme, as early as 4:00 a.m.). Often presented by a small team of hosts, these programmes are typically marketed towards the combined demography of people getting ready for work and school and stay-at-home adults and parents. The first – and longest-running – national breakfast/morning show on television is Today, which set the tone for the genre and premiered on 14 January 1952 on NBC in the United States.

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