Ad hominem

Attacking the person rather than their argument

Ad hominem, short for argumentum ad hominem ('argument directed at the person'), is a rhetorical tactic of attacking the character, motive, or some other attribute of the person making an argument rather than the substance of the argument itself. This avoids genuine debate by creating a diversion often using a totally irrelevant, but often highly charged attribute of the opponent's character or background. The most common form of this fallacy is "A" makes a claim of "fact", to which "B" asserts that "A" has a personal trait, quality or physical attribute that is repugnant thereby going off-topic, and hence "B" concludes that "A" has their "fact" wrong – without ever addressing the point of the debate.

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